Your research partner for telling compelling stories with data
Create primary research that engages and sells. From driving leads to landing headlines, Work Wiser helps you build trust and credibility.
Build trust and drive leads
Address the pain points your prospects hate with unique primary research that differentiates you from the rest of the market.
Research and Resources
From the latest academic and business findings to your own primary studies, build tailored research-backed credibility for your audience.
Telling Stories with Data
From understanding key terms to communicating with different groups, get a crash course in using data to enhance, not overwhelm.
About Caitlin Nobes
I have spent over a decade translating research and data into compelling narratives. There’s nothing I love more than finding the story in the spreadsheet — where others see a wall of numbers, I see Treasure Island, ready to be explored.
A journalist and editor turned researcher and analyst, whose primary research heralded the Great Resignation and Quiet Quitting, I understand the rewards and challenges of using data to capture and hold attention.
Whether you’re working inside a company and need to prove program ROI, or you’re a coach or consultant who wants to show that your methods work, I can help. From developing tailored surveys to measure the metrics that matter, to analyzing existing data for findings that resonate with clients, stakeholders, and followers, I’m your data friend — the one who likes numbers AND narratives.
As the Head of Workforce Research and Content at the Achievers Workforce Institute (AWI), I led the team responsible for primary research strategy, data analysis, and report development, and contributed to an award-winning PR campaign. This including coaching customer success managers and sales executives on sharing findings with customers and prospects to engage and persuade. As an AWI Advisor, I personally educated and informed business leaders in a consultative environment on the latest findings and helped them understand how to turn insights into organizational actions.
Research and storytelling strategies for people building credibility
Is your data team too busy to look at your spreadsheet? Take your strategy into your own hands.
Custom primary research. Write your own headlines with a survey and data analysis aimed at your ideal customers.
Put numbers to work. Build credibility and trust with data that resonates.
Research-backed positioning. Get a custom literature review to understand the existing research in your area.
Close your own knowledge gaps. Book a one-to-one session today for Telling Stories with Data 101: the tactical, practical tools you need to understand and communicate statistics.
Indrani Ray, Director Marketing Corporate Communications
“She seamlessly switches between data analysis, content creation, speaking at events as an advisor, and more.”
Leanne O’Brien, Director, Communications & PR
“Caitlin inspires and engages live audiences with how to apply her findings to their own career and organizational goals.”
Let’s work wiser together
Not sure where to start? Schedule a free 1:1 exploratory session with me to discuss your data needs.
