Your research partner for telling compelling stories
Build trust and credibility with
data and research to engage and sell.
Primary research for
content and PR
Most content and PR teams don’t have (or need)
an in-house data scientist. As a journalist turned marketer meets data nerd, I help find the research gems to land headlines and drive leads.
Find the story in your spreadsheet
From the latest academic and business findings
to your own primary studies, build tailored research-backed credibility for your audience.
Telling stories with data
From understanding key terms to communicating with different groups, get a crash course in using data to enhance, not overwhelm.
About Caitlin Nobes
I have spent over a decade translating research and data into compelling narratives. There’s nothing I love more than finding the story in the spreadsheet — where others see a wall of numbers, I see Treasure Island, ready to be explored.
A journalist and editor turned researcher and analyst, whose primary research heralded the Great Resignation and Quiet Quitting, I understand the rewards and challenges of using data to capture and hold attention.
From developing and distributing tailored surveys to identify timely trends to identifying key findings that will resonate with media and buyers alike, I’m your data nerd coworker — the one who likes numbers AND narratives.
As the Head of Workforce Research and Content at the Achievers Workforce Institute (AWI), I led the team responsible for primary research strategy, data analysis, and report development, and contributed to an award-winning PR campaign. This including coaching customer success managers and sales executives on sharing findings with customers and prospects to engage and persuade. As an AWI Advisor, I personally educated and informed business leaders in a consultative environment on the latest findings and helped them understand how to turn insights into organizational actions.
Research and storytelling strategies for people building credibility
Whether you’re seeking media attention, looking for leads, or proving results, I’ll help you tell the right story to the right people with the right data.
Custom primary research. Write your own headlines with a survey and data analysis aimed at your ideal customers.
Put numbers to work. Build credibility and trust with data that resonates.
Research-backed positioning. Get a custom literature review to understand the existing research in your area.
Close your own knowledge gaps. Book a one-to-one session today for Telling Stories with Data 101: the tactical, practical tools you need to understand and communicate statistics.
Indrani Ray, Director Marketing Corporate Communications
“She seamlessly switches between data analysis, content creation, speaking at events as an advisor, and more.”
Leanne O’Brien, Director, Communications & PR
“Caitlin inspires and engages live audiences with how to apply her findings to their own career and organizational goals.”
Let’s work wiser together
Not sure where to start? Schedule a free 1:1 exploratory session with me to discuss your data needs.
